Special Celebration, hopes to be a leading party organising venture and one of the world's most recognised and respected  companies by 2012. Conceived in 2005 by the Hilton-Slee families, Special Celebration Ltd hopes to go on to grow into a very successful business.
Special Celebration hopes to create more than 100 products and hopefully expand our network worldwide, employing approximately 50,000 people, in 29 countries. This is a large order to produce but with the right people working on it we believe it can be done.

We believe in making a difference. In our customers' eyes, Special Celebration will stand for value for money, quality, innovation, stress free fun and a sense of competitive challenge. We deliver a quality service by empowering our employees and we facilitate and monitor customer feedback to continually improve the customer's experience through innovation.

When we start a new venture, we base it on hard research and analysis. Typically, we review the customer’s demands and put a special touch into the final product.

Then we review the venture to see what could make it better next time. We ask fundamental questions: is this an opportunity for restructuring a product and creating competitive advantage? What are the competitors doing? Is the customer confused or badly served? Is this an opportunity for building the Special Celebration brand? Can we add value?

We are also able to draw on talented people from throughout the company. New ventures are often steered by people seconded from other parts of Special Celebration, who bring with them the trademark management style, skills and experience. We frequently create partnerships with others to combine skills, knowledge and market presence and so on.

Contrary to what some people may think, our constantly expanding ventures are neither random nor reckless. Each successive venture demonstrates our skill in picking the right venues and the right employees for the job.